Creating
a Web Presence
Corporate presence with a future
Druid Partners designed an initial web
presence for a research institute. The design
allows the web to be developed over time into a
channel for selling and distributing the
institutes publications. Many subtle
factors went into this design to provide for
subscription access and security. E-mail and
web-based access to the institute and
correspondence with its distinguished staff are
facilitated in a manner that is both orderly and
archived. Druids site design and
development process is directed toward achieving
consensus within the organization regarding both
the sites design and its range of
functions. The design develops a modular, phased
approach to implementation. Druid is sensitive to
the requirement that change be implemented in
increments that have a limited impact on the
corporate community. Druid Partners will support
a long term arrangement for maintenance and for
growth of web capabilities.
Creating a web site to answer the specific
needs of an organization, both for a site that
suits its corporate mission and style and for a
gradual implementation that is not stressful or
disruptive, requires Druid to call upon a range
of skills, from the creation of professional
graphics to developing strategies for secure
commerce to building image databases. Working
closely with a client, the Druid team can design
solutions targeted precisely to needs.
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